REND media provides content creation and resources for small businesses. We take your message and get it to your customers. We offer a variety of opportunities for small businesses to engage new and existing customers through new media outlets.
Facebook Fan Page | Fan Gate
What?
Facebook allows corporate business pages much more freedom to define their space within Facebook than is available on personal profiles. Beyond the simple wall posts, photo galleries, videos and events, businesses are able to create custom tabs which allow them to display all manner of creative content, graphics, games, quizzes and more to keep users engaged.
To make the most of custom tabs, business pages should take advantage of the ability to create “Fan Gates”. Simply put, this is a tab that displays one type of content to Fans of the page, and a different type of content to non-Fans.
Why?
Getting people to take the plunge from simply being a user to becoming a fan can be tricky, but is incredibly important to creating a strong Facebook presence. Creating engaging content is of course in important factor in maintaining a strong fan base, but how do you attract new users and get them to click the “Like” button?
Fan gates create a very simple call to action, putting the concept of “Like” at the front of the users’ minds. Simply by asking users to become a fan is one of the single most effective ways at converting users. And combining a fan gate tab with a special offer available to fans only (like a 15% off discount on a hotel booking or information on how to enter a contest) is a surefire way to increase fans.
Putting a call to action in front of every visitor to your Facebook page makes a dramatic difference in the number of users to become fans. Once they are engaged fans, they are available to engage in discussions about your products, and are that much closer to becoming paying customers.
The options below reflect a one-time fee. Changes, updates and upgrades available at additional cost.
Fan Page Packages
Basic Package – $97
- Basic setup of the Fan Page if it has not yet been created
- Single tab with static imagery
- Basic graphic design (Use of existing logo and/or imagery for the profile image and tab content with basic text information)
- Contact info for your business
Expanded Package – $197
- Basic setup of the Fan Page if it has not yet been created
- Up to three tabs with static imagery
- Expanded graphic design (Use of existing logo and/or imagery for the profile image and tab content in conjunction stylized text)
- Pre Like/Fan Gate page to drive customer “likes”
- Email list integration
- Contact info for your business
- $50 credit toward a custom photography package of your choice
Advanced Package – $297
- Basic setup of the Fan Page if it has not yet been created
- Up to 3 tabs with static imagery
- Expanded graphic design (Use of existing logo and/or imagery for the profile image and tab content in conjunction stylized text)
- Pre Like/Fan Gate page to drive customer “likes”
- Email list integration
- Video integration for existing videos hosted on either YouTube or Vimeo
- E-commerce integration to allow purchase directly from within Facebook (additional monthly charges may apply)
- Contact info for your business
- $50 credit toward a custom photography package of your choice
Facebook set-up – $50
Page set up under relevant category selection with client provided information and logo. Includes creating unique URL for page once 25 ‘likes’ have been obtained.
